Businesses Helping Others

businesses helping othersThey say you learn who your friends are when you need them most. I’ve noticed, you also learn a lot about a company’s culture in times of crisis. I was inspired to write “Businesses Helping Others” during the height of the COVID-19 worldwide pandemic. It’s interesting to watch the actions and behavior of small and giant corporations alike during these times. Many are doing great things to help others, while others are only helping themselves.

There’s no doubt COVID-19 has changed our world in a matter of weeks, many things will likely change forever. We all know these are “unprecedented” and “uncertain” times, we’ve certainly heard those words a lot lately! Employees of both large and small companies are unsure if they’ll have a job to return to. Employers are struggling to keep their businesses afloat. Some business owners have unfortunately already said, their doors will never open again. It’s hard to watch, and my heart goes out to so many people!

Yet during this time there are many businesses helping others across America. The very businesses that don’t know if they themselves will survive, are giving back to communities with acts of kindness.

Unfortunately, we also see the “leopards that can’t hide their spots” in times like these. I’m not writing this article to “call out” any particular corporation by name for helping themselves instead of others. I will however say; when all is said and done, there are some companies that I won’t do business with again. Meanwhile, there are others who I’ll go out of my way to support and purchase goods and services from.


Great Businesses Helping Others

magic touch mechanical - magic in the airWe’ve all seen many businesses helping others. It doesn’t have to be huge, to be a huge gesture of kindness. For example, this morning I received a message from a company we do business with offering free breakfast to essential workers. No strings attached, just a simple “thank you” to all of our men & women providing essential home services to people who need us.

I saw another company (a restaurant not designed for take-out), preparing free meals for anyone who needed food!


Businesses Helping Themselves

On the other side of the spectrum, we recently received a message from another company that is refusing to honor past agreements. Hey, I get it, these are “uncertain times” and they’re concerned about their business – well aren’t we all? What happened to, “we’re all in this together”?

More alarming are the companies in my industry who are using false advertising to promote air cleaners. To add insult to injury, I’ve seen some price gouging people for products that can’t even do what they’re telling people they can. Again, I’m not naming names, but I will remember them all.

When this crisis ends, and it will end, which businesses do you think I’ll support? Which ones do you think I’ll promote and share stories with my clients about? I won’t disparage the other companies, but I will certainly remember how they acted during a crisis!



magic touch air conditioning mesa arizonaShortly after we heard about COVID-19, I was glued to the news. I know, I know – that was my first mistake! It didn’t take long before I was getting depressed and needed some positive news. The problem was; good news is hard to come by right about now. So, I decided to gather as much as I could and share it with others on our social media channels. I asked people to share any good news, positive stories, even jokes, with the rest of us. I used the hashtag, #MagicTogether in the hopes that anyone needing a pick-me-up could find it.

I know it’s not much, but every little bit helps right?


Have You Seen Businesses Helping Others? Report Them!

Companies of all industries and sizes are the glue that holds our economy together. We need as many as possible to survive this crisis. However, small businesses don’t receive government bailouts and don’t have the resources large corporations do. They need our support right now!

According to the Small Business Administration, small businesses create 2 out of every 3 new jobs in America. Not only that, they account for 44 percent of all U.S. economic activity! Even if you don’t own or work for a small business, you rely on them in one way or another. One thing you can do with very little effort is let other people know about them.

Share your stories about businesses helping others on our social media pages and we’ll recirculate them to tens of thousands of people. Don’t forget to include the hashtag #MagicTogether

Stay safe and healthy my friends, I want to see you all when this is over!

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about rich morgan president magic touch mechanical